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Terms of Service

Last Updated: February 2026

Also see: Privacy Policy · Refund Policy · Cookie Policy

1. Acceptance of Terms

By accessing or using Selfward (the "Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to all of these Terms, you may not access or use the Service. These Terms constitute a legally binding agreement between you and Selfward. By creating an account, making a purchase, or otherwise using the Service, you confirm that you have read, understood, and agree to these Terms, our Privacy Policy, our Cookie Policy, and our Refund Policy, all of which are incorporated by reference.

2. Eligibility & User Representations

By using the Service, you represent and warrant that:

  • You are at least 18 years of age
  • You have the legal capacity to enter into a binding agreement
  • You will provide accurate, current, and complete information when creating your account
  • You will not access the Service if you have been previously banned or removed
  • Your use of the Service will comply with all applicable laws and regulations

3. Service Description

Selfward is a self-reflection and personal development tool that provides:

  • Self-discovery screening tools based on validated research instruments
  • AI-generated personality insights and wellness reports
  • Relationship compatibility analysis (with consent from both parties)
  • Longitudinal tracking of personal growth over time
  • Educational resources about personal development and self-understanding

4. Important Disclaimer

Selfward is a self-reflection and personal development tool. It is NOT a medical device, clinical diagnostic tool, or substitute for professional mental health care. All screening results are for informational and educational purposes only and should not be considered medical, psychological, or legal advice. Only a licensed clinician can provide a professional evaluation or recommendations. The Service does not establish a doctor-patient, therapist-client, or any other professional relationship. If you are experiencing a mental health crisis, please contact the 988 Suicide & Crisis Lifeline (call or text 988), text HOME to 741741 (Crisis Text Line), or go to your nearest emergency room.

HIPAA Notice: Selfward is not a covered entity or business associate under the Health Insurance Portability and Accountability Act (HIPAA). The Service does not provide healthcare, clinical care, or medical services. No protected health information (PHI) as defined by HIPAA is created or maintained by the Service. Your use of Selfward does not create any healthcare provider relationship.

AI Content Accuracy: AI-generated reports, insights, and chatbot responses are produced by large language models, which may occasionally generate inaccurate, incomplete, or misleading content (sometimes called "hallucinations"). AI outputs represent probabilistic text generation based on patterns — not authoritative assessments of your personality or mental health. You should not rely solely on AI-generated content for any significant personal, medical, legal, or financial decisions.

Instrument Limitations: The psychological instruments used in Selfward are screening tools validated on specific research populations. Results may not generalize to all individuals. Cultural, linguistic, demographic, and situational factors may affect instrument validity and your results. Normative data may not represent your specific demographic group. Screening instruments are designed to identify potential areas for further exploration — they are not diagnostic tools and cannot replace a comprehensive professional evaluation by a licensed professional.

5. Account Responsibilities

  • Provide accurate and complete information when creating your account
  • Keep your account credentials secure and confidential — you are responsible for all activity under your account
  • Notify us immediately at support@selfward.ai of any unauthorized account access
  • Do not share, transfer, or sell your account to another person
  • Maintain the accuracy of your account information and update it as needed

6. Payments, Subscriptions & Billing

Our payment terms include:

  • Free Tier: Basic assessment results at no cost. No payment information required.
  • Pro Subscription: Monthly ($5.99/month) or annual ($59.99/year) billing. Cancel anytime. Includes AI-generated personality report, unlimited comparisons, AI chatbot access, and longitudinal tracking.
  • AI Credits: One-time purchase credit packs for additional AI chat messages. Credits do not expire and are non-transferable.
  • Payments are processed securely through Apple App Store and Google Play Store. We never handle your payment details directly.

Subscription Terms

  • Subscriptions automatically renew at the end of each billing period unless you cancel before the renewal date.
  • You may cancel your subscription at any time from your account settings. Cancellation takes effect at the end of the current billing period — you retain access until then.
  • We will not charge you after your cancellation takes effect. No partial-period refunds are issued for the remaining days of a cancelled billing period.
  • If we change subscription prices, we will notify you at least 30 days in advance via email. The new price takes effect at the start of your next billing period after the notice.
  • If a payment fails, we will attempt to charge your payment method up to 3 times over 7 days. If all attempts fail, your subscription will be paused and premium features will be restricted until payment is resolved.

For details on refunds and cancellations, please see our Refund Policy.

App Store Purchases: If you make purchases through the Apple App Store or Google Play Store, billing is handled by the respective platform and subject to their terms and refund policies. For in-app purchases made through app stores, please contact Apple or Google directly for billing inquiries.

7. Credits & Referral Program

  • Credits may be earned through our referral program or promotional offers
  • Credits can be applied toward premium purchases but cannot be redeemed for cash
  • Credits expire 12 months after issuance if unused
  • Self-referrals and fraudulent referral activity will result in credit forfeiture and potential account suspension
  • We reserve the right to modify or discontinue the referral program at any time with 30 days' notice

8. Intellectual Property

All content, features, functionality, design, text, graphics, logos, and software of Selfward are owned by us or our licensors and are protected by copyright, trademark, trade secret, and other intellectual property laws. You may not reproduce, distribute, modify, create derivative works from, publicly display, publicly perform, or otherwise exploit any of our intellectual property without our express written permission. The validated psychological instruments used in our assessments are used in accordance with their respective licenses (public domain, creative commons, or research-use licenses as documented on our Methodology page).

9. Your Content & Data

You retain ownership of your assessment responses and any content you create using the Service. By using the Service, you grant us a limited, non-exclusive license to process your data solely to provide and improve the Service as described in our Privacy Policy. We will never use your personal data to train AI models, and your data is never shared with third parties for their own purposes.

AI Chatbot Usage: When using the AI chatbot feature, your messages are sent to our AI provider (Anthropic) to generate responses. Chat messages may be reviewed by our automated safety systems to detect crisis situations and ensure user safety. The chatbot may decline to respond to certain requests, including those that seek professional evaluations, encourage self-harm, or fall outside the scope of self-discovery and personal growth. Chat history is retained as part of your account data and can be deleted at any time. We reserve the right to suspend chatbot access if it is used to generate harmful, illegal, or abusive content.

10. Prohibited Uses

You agree not to:

  • Use the Service for any illegal purpose or in violation of any applicable law
  • Attempt to reverse engineer, decompile, disassemble, or extract our algorithms, scoring systems, or AI prompts
  • Share, present, or distribute your assessment results as professional psychological, medical, or legal advice to others
  • Use automated systems, bots, scrapers, or similar tools to access the Service without our written permission
  • Attempt to gain unauthorized access to other users' accounts or data
  • Interfere with or disrupt the Service or its infrastructure
  • Upload or transmit malicious code, viruses, or other harmful content
  • Impersonate any person or entity, or misrepresent your affiliation with any person or entity
  • Use the Service to harass, abuse, stalk, threaten, or defame any person
  • Create multiple accounts to abuse free tiers, promotions, or referral programs

11. Third-Party Services

The Service integrates with third-party services including Google (for authentication via Google Sign-In), RevenueCat (for subscription management via Apple App Store and Google Play Store), and Anthropic (for AI report generation). Your use of these third-party services is governed by their respective terms of service and privacy policies. We are not responsible for the practices of these third parties. Links to third-party websites or services that may appear on our platform are provided for convenience only and do not constitute an endorsement.

Apple & Google App Store Terms: If you access the Service through the Apple App Store or Google Play Store, you also agree to the applicable app store terms. You acknowledge that: (a) these Terms are between you and Selfward only, not with Apple or Google; (b) Apple and Google have no obligation to provide maintenance or support for the Service; (c) in the event of any failure of the Service to conform to any applicable warranty, Apple or Google's maximum liability is limited to refunding the purchase price of the app (if any); (d) Apple and Google are not responsible for addressing any claims relating to the Service; (e) Apple and Google are third-party beneficiaries of these Terms and may enforce them against you; (f) in-app purchases processed through app stores are governed by the respective store's refund and billing policies, which may differ from our direct Refund Policy.

12. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. YOUR USE OF THE SERVICE IS AT YOUR SOLE RISK. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED FROM SELFWARD SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THESE TERMS.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, SELFWARD AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SERVICE, REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE). OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO US IN THE 12 MONTHS PRECEDING THE CLAIM, OR (B) $100 USD. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, SO SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

14. Indemnification

You agree to indemnify, defend, and hold harmless Selfward and its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any third-party rights; or (d) any content you submit through the Service.

15. Dispute Resolution

We want to address your concerns without a formal legal case. Before filing a claim, you agree to try to resolve the dispute informally by contacting us at legal@selfward.ai. We will attempt to resolve the dispute informally within 60 days.

Binding Arbitration

Binding Arbitration: If we cannot resolve the dispute informally, any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. The arbitration shall take place in Delaware, USA (or, at your election, your county of residence). The arbitrator's decision shall be final and binding.

Class Action Waiver

Class Action Waiver: YOU AND SELFWARD AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person's claims and may not otherwise preside over any form of representative or class proceeding.

Exceptions

Exceptions: Nothing in this section prevents either party from seeking injunctive or other equitable relief from a court for matters related to data security, intellectual property, or unauthorized access to the Service. Claims that qualify for small claims court may be brought there instead of arbitration.

30-Day Opt-Out Right

30-Day Opt-Out Right: You may opt out of the binding arbitration and class action waiver provisions above by sending written notice to legal@selfward.ai within 30 days of first accepting these Terms (or within 30 days of any material update to this section). Your notice must include your full name, account email address, and a clear statement that you wish to opt out of arbitration. If you opt out, you and Selfward agree to resolve disputes exclusively in the state or federal courts located in Delaware. Opting out of arbitration will not affect any other provision of these Terms or your ability to use the Service.

16. Comparison Feature & Consent

The comparison feature requires informed, mutual consent from both participants before any data is shared.

  • By initiating a comparison, you authorize Selfward to share your relevant assessment scores with the other participant, and to generate a combined analysis.
  • Either participant may revoke their comparison consent at any time by deleting the comparison from their account. Upon revocation, the comparison report becomes inaccessible to both parties.
  • If one participant deletes their account, all associated comparison reports are permanently deleted for both parties. The remaining participant will be notified that the comparison is no longer available.
  • Comparison data is stored separately from your individual assessment data. Deleting a comparison does not affect your individual results.
  • You are responsible for obtaining the other person's informed consent before sharing the comparison results with any third party.

17. Termination

We may suspend or terminate your account at any time for violation of these Terms, with or without notice. In cases of severe violations (fraud, abuse, illegal activity), termination may be immediate.

You may delete your account at any time through your account settings page. Upon account deletion, your access to the Service ceases immediately, and your data will be handled in accordance with our Privacy Policy and data retention schedule.

Sections that by their nature should survive termination (including but not limited to Intellectual Property, Disclaimer of Warranties, Limitation of Liability, Indemnification, and Dispute Resolution) shall survive any termination of these Terms.

18. Changes to Terms

We may modify these Terms at any time. For material changes, we will provide at least 30 days' advance notice via email to the address associated with your account and through a prominent notice on the Service. Your continued use of the Service after the effective date constitutes acceptance of the modified Terms. If you do not agree to the modified Terms, you must stop using the Service and may delete your account.

19. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law provisions. To the extent that any lawsuit or court proceeding is permitted hereunder, you and Selfward agree to submit to the personal and exclusive jurisdiction of the state and federal courts located in Delaware.

20. General Provisions

  • Severability: Severability: If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.
  • Waiver: Waiver: Our failure to enforce any right or provision of these Terms shall not be considered a waiver of that right or provision.
  • Assignment: Assignment: You may not assign or transfer these Terms or your rights under them without our prior written consent. We may assign our rights and obligations under these Terms without restriction.
  • Entire Agreement: Entire Agreement: These Terms, together with the Privacy Policy, Cookie Policy, and Refund Policy, constitute the entire agreement between you and Selfward regarding the Service and supersede all prior agreements.
  • Force Majeure: Force Majeure: We shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control, including but not limited to natural disasters, war, terrorism, pandemic, government actions, power failures, internet failures, or third-party service outages.
  • Notices: Notices: We may provide notices to you via email, through the Service, or by posting on our website. You may provide notices to us at legal@selfward.ai.

21. Contact

For questions about these Terms, contact us at legal@selfward.ai